Strategy:
Creating a next-generation interactive production requires
forethought and planning. Not only do you need knowledge of your target
audience, but a complete understanding of the interactive landscape and
where to position yourself within it.

Brand Strategy:
What is your online brand saying about your company? Is it aligned with your offline identity? Is it driving new business? Is the way your organization is perceived online being enhanced by your current online presence?

Market Strategy:
Who is your target audience? What constitutes a conversion for your site? Are you looking for sales or just solid prospects? What are the specific marketing goals that your interactive project needs to meet?

Competitive Analysis:
What are your competitors doing in interactive? What aren't your competitors doing that they should be? Are there initiatives that you could take on that would position you as the leading edge in your industry online?