WBG, needed to gain market share and presence in the industry

Challenge

As a division of a larger holding company, II-VI Incorporated, WBG decided to create individuality for their company in order to gain market share.

How we helped

Through market analysis, we assisted in the positioning and renaming the company, complete with new corporate identity. This included a new logo, stationary and business cards, brochure, website and trade show booth. The silicon carbide industry is very small and CLI helped WBG declare themselves as a serious player stressing their emphasis on improving their quality.

Comments

WBG is an ongoing branding effort, and has resulted in increased in sales.