PSE&G

Challenge

PSE&G was interested in developing a program that would attract new customers to New Jersey.

How we helped

Developed direct communications tools aimed at attracting targeted corporate clients. CLI development scripts, story boards and shot video and photography on location at various locations throughout the state and conducted a direct mail campaign distributing promotional media to the target audience.

Comments

The program did in fact attract business to New Jersey, and created new lines of communication with government officials in NJ.