global communications
challenge
An OTC Healthcare company was faced with schedule conflicts the need arose to find a company that has diverse creative talent to handle overflow design projects over various media, with extensive technical know-how and production capabilities.
how we helped
CLI offered a diversity of talent and technical services from design through production which includes: project management, design and layout, pre-press, short-run printing and finishing, (meeting materials, posters, invitations, tri-folds, bi-folds, mailings, etc.), as well as all forms of e-Media communications including photography, illustration and video production for: (e-ads, e-commercials, e-training, presentation, web sites, YouTube posting, e-mailings, etc.), a perfect fit.
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CLI has provided extensive studio support and production services for more than 25 years.ad print & online fulfillment
challenge
Several of our Pharmaceutical & Consumer Products clients had become overwhelmed with projects, and it became clear that an outside vendor was needed to assist in the coordination, quality control and technical preparation of print/electronic ads.
how we helped
• Typically, CLI verifies publication specifications and ensure proper file setup
• Provides pre-press / e-prep adjustments made for design to printer / website specifications
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Color Management – balance images and graphic elements
• Produce SWOP standard proof with digital color bars for print ads
• Deliver ads to printers and online publications
• Provide follow up communications with publications to confirm delivery and specification requirements have been met.
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With over 25 years experience, CLI is a premiere industry provider of advertising services.
commercial print management
challenge
The way models and products look in the Fashion, Luxury Jewelry, Cosmetics and Hair Care industries is very important to advertisers and consumers. Several of our clients realized that great marketing and creative ideas where often lost during the production process. so they decided they needed a team that comprehend marketing and design concepts, and had experience and specialized technical knowledge of production processes so they decided they needed a team in order to bridge the gap from marketing and creative to finished product.
how we helped
CLI spent many years crafting workflows and processes that streamlined project development times and costs and yielded desirable results.
Our services for print project management include:
• Press sheet analysis
• Book comps
• Layout and pre-press to printer specifications
• Quality control and contract proofing with digital color bars
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Print Color Management
• Press approvals
comments
Companies with over 25 years pre-press experience and expertise in state-of-the-arts technology are unique. Who is better to manage your print projects than CLI?
packaging from design to print
challenge
To deliver critical color control and creative image manipulation that accomplished company's marketing objectives.
how we helped
CLI provided project management services to mass market cosmetics and electronics companies that included art creation services, retouching, illustration, layout, pre-press and project coordination from conception to press. CLI focused on marketing objectives and critical color needs to accomplish the company's business objectives.We introduced new steps within workflows, which included, form dies, box comps to press color space, press analysis proofing to standard, inexpensive PMS colors & simulated metallic proofing, establishing file standards and adjustments for ink, paper, imposition and press conditions.
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During our first 15 years, CLI's core business included the development of mass market and luxury Hair Color, Electronics, Fragrance and Cosmetic packaging.
concept and core art creation
challenge
Competition required many of our Pharmaceutical & Mass Market Consumer Products clients to develop high-end creative imagery with critical brand and product colors necessary to achieve marketing objectives.
how we helped
CLI'sdiversified team, full of talens and multi media production technical know-how, provided our clients with creative freedom.
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Over the past 25 years CLI has provided concept and core art creation services to many well known companies and brands such as; L'Oreal, Revlon, Schering-Plough, Claritin, Merck, Zocor, Cartier, Ebel Watches, World Gold, Sony, Cannon, Castrol, Telcordia, Church and Dwight, IBM, Calvin Klien and Johnson & Johnson, to name a few.
video production for e-media
challenge
Our clients ranging from OTC Healthcare to IT and Constructio, wanted to communicate to their teams and customers through emerging video and animation technologies such as (e-ads, e-commercials, e-training, presentations, on websites, You Tube, etc.)
how we helped
CLI has the in-house capability to control creative development while keeping costs down. Working from company's business objectives CLI writes scripts, develops storyboards, casts talent and also provides green screen video recording. CLI also has the technical expertise to re-purpose video for use in all types of e-media deliveries.
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As technology becomes faster and more mobile we expect on-line video will become even more popular.
