it company
challenge
An IT companies was looking to expand their client base. How we helped Research: CLI performed a competitive and SWOT analysis that assisted management in identifying competitive strengths and market positioning. Strategy & Tactics: Competitive strengths and market positioning fine-tuned during develop the website content & SEO process. It was determined that company should conduct seminars featuring company's strengths. CLI was asked promote seminars, which included direct mail and email campaigns. Deliverables included: Logo design, website, e-mail campaign mailers & landing pages, pad folio seminar content & design, general capabilities brochure, executive introduction video.
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CLI is in the process of developing webinar presentation materials and additional services materials.
airport advertising company
challenge
An Airport Advertising company partnering with the Port Authority of New York & New Jersey executives contacted CLI with an interest in developing internet presents to attract investors and advertisers.
how we helped
The CLI marketing team conducted competitive analysis, developed a content outline, presented concepts, designs and strategies to Airport Advertising Company Executive team for development of a web site. At launch will conduct SEO and Ad Words. CLI and Airport Advertising Company Executive team are currently developing sample-advertising loops. CLI also provides content management and design services to Airport Advertising Company advertisers.
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Airport Advertising Company website not quite ready for launch.
ship container lines
challenge
In the current state of the economy, an international freight company, was looking to better communicate improvements in services to their international markets in a cost-effective and entertaining way.
how we helped
CLI assisted in script writing for a direct E-mail campaign. This campaign is cost-effective with voice over and moving still imagery accentuating key benefits and improvements the company has to offer.
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A Chinese version and new mailer is under way as the E-mailing media campaign continues.
pharma company
challenge
After creating a new branding message, the Pharma company wanted their website to portray this message. How we helped Working with the Pharma company, their global marketing company and competitive analysis, we developed a website that delivers their new branding message. We kept sub pages interesting in order to engage users to continue through the useful information TPU provides.
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The Pharma company's website has launch but have yet to budgeted for SEO and PPC online advertising.
synthetic crystal materials growth engineering company
challenge
As a division of a larger holding company, our client decided to create individuality for their company in order to gain market share.
how we helped
Through market analysis, we assisted in the positioning and renaming the company, complete with new corporate identity. This included a new logo, stationary and business cards, brochure, website and trade show booth. The silicon carbide industry is very small and CLI helped our client declare themselves as serious players stressing their emphasis on improving their quality.
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We are involved in an ongoing branding effort, and it has resulted in an increase in sales.
software design & develop for the sale of beauty care products online
challenge
CLI was contacted by the company's Executive Team and offered the opportunity to design and develop software for the sale of beauty care products online and through kiosks.
how we helped
CLI conducted a competitive analysis, developed a content outline, concepts, user interface, software features and functionality, contributed to database design & development, layout design and retouched model art and applied products to models. Client's products retouching and software customizations are part of ongoing services that CLI provides in a partner relationship with company. CLI is also developing a corporate web site and online advertising campaign for company.
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utility company
challenge
The utility company was interested in developing a program that would attract new customers to New Jersey.
how we helped
Developed direct communications tools aimed at attracting targeted corporate clients. CLI development scripts, story boards and shot video and photography on location at various locations throughout the state and conducted a direct mail campaign distributing promotional media to the target audience.
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The program did in fact attract business to New Jersey, and created new lines of communication with government officials in NJ.
technologies company
challenge
CLI worked with Technologies company executives to launch new technology campaigns.
how we helped
CLI analyzed the complex technical aspects and developed content presented features and benefits rephrasing the various financial and time saving aspects of various applications with simple understandable graphic metaphors. The launches were released on DVD's and web sites.
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As a preferred vender we continue to enjoy relationships with many company executives.
